P&O approached us to dramatically improve the onboard customer experience for managing passenger account balances. We worked closely with our sister company Studio IQ to identify, design and develop a thoughtful, bespoke hardware and software solution for these problems.

The eventual solution allows passengers to top up their onboard cruise accounts using cash or card, view their account statements, withdraw currency and exchange Australian Dollars into foreign currency at each port. With such a strong focus on improving the customer experience, we paid attention to every decision along the way, performing multiple rounds of usability testing to ensure we got the balance between P&O’s rich branding and the system’s usability right.